Strategic Outreach & Communication Plan for LCWFD Board
ADDENDUM #3
January 11, 2023
Q#1: Does this RFP #23018 replace RFP #22140?
- Please advise on the status of each RFP and how they may be related, if at all.
A: RFP #23018 is specifically created for the Lake County Workforce Development Board and RFP #22140 was awarded for the Lake County Job Center and the Workforce Development Division with the goal of alignment of the Workforce Development Division, Lake County Job Center, and Lake County Workforce Development Board.
Q#2: How much of the budget is to be spent on media i.e., monthly LinkedIn ads & potential branding ads to promote the WDB?
- Does the monthly ad spend included in the budget of $50,000 or in addition to the $50,000 budget?
A: All-ad spending is included in the budget.
Q#3: An annual report can be a few pages or many. How many pages was last year’s annual report? i. i. Can we see an example of the annual report?
A: There were a total of 21 pages.
LCWDB Releases 2021 Annual Report - Lake County Workforce Development Board
Q#4: How many pages were added to the website in 2022?
- Do you expect to add the same in 2023?
A: New pages will be added as recommended by the consultant and/or requested by the Lake County Workforce Board staff.
Q#5: How many brochures, flyers and 1 pager were created in 2022?
- Do you expect to add the same in 2023?
A: New material will be needed as recommended by the consultant and/or requested by the Lake County Workforce Board staff.
Q#6: What is the anticipated frequency of meetings with the Workforce Board for Ongoing outreach and education of the Board that includes messaging, design, tone, and personality? Are you anticipating weekly meetings? Monthly?
A: Meeting will take place monthly with the Lake County Workforce Board staff as needed. Meeting with the Board will take place no more than quarterly.
Q#7: Is there a budget for this project? If yes, would you please share it with us?
A: Please refer to question #2 and Addendum #1.
Q#8: Your RFP indicates that this is the second year for this program, is there an incumbent vendor?
A: Pat Davis Design Group
If yes… a.
- Why are you issuing a new RFP for the project?
A: The current contract is nearing its expiration date with no additional renewal periods. In addition, it is written within Lake County Purchasing Ordinance which we adhere to.
- Will the current vendor be responding to this RFP?
A: The current vendor is eligible to respond to this RFP.
- Would you please share any comments you have about the incumbent?
A: The Workforce Board Coordinator has reported that this is a good working relationship.
- What works well in their solution and/or what would you like to see done differently?
A: For more information, please submit a FOIA to purchasing@lakecountyil.gov
- The RFP includes website maintenance. Would you please provide more information about the program being used to manage the website and how you envision the contractor to help with maintenance? E.g., would we have direct access to the program, or would we be expected to prepare graphics and text for changes that will be made by someone else?
The awarded firm will be granted control over the Lake County Workforce Development website.
- Under “Graphic Design,” (p.16) you mention design and final edits to your annual report. Would you please provide an estimated number of pages for this project so we may accurately estimate the resources required for this part of the project?
- The 2021 Annual Report has a total of 21 pages.
LCWDB Releases 2021 Annual Report - Lake County Workforce Development Board
- Will you be supplying the target demographics, or would you like us to include research to determine those demographics?
- .
- Do you anticipate all advertising to be in English, or are other languages required?
- If other languages will be required, what are those languages?
A: Currently all our advertisement is in English but is interested in exploring this option in detail with the awarded firm for the possibility of introducing other languages in the future.
- Is there a preference for a Chicago area firm?
A: There is not a preference.
- Is there a preference for a woman-owned or minority-owned business?
A: There is not a preference.
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ADDENDUM NO. 2
January 6, 2023
Q#1. What is your current website built in? E.g., Squarespace
A: WordPress
Q#2. When does the current website domain expire?
A: April 6, 2023
Q#3. How many people currently subscribe to the newsletter?
A: We currently have 12,200 subscribers in the newsletter database. The list is not currently broken out by job seeker versus employer.
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ADDENDUM NO. 1
January 5, 2023
Q#1. What is the overarching goal of the marketing services? Certainly, to assist with marketing/communications services, but is there a goal (or goals) that the winning contractor will be judged on, such as increasing traffic to the website? Increasing county business participation? Increasing job candidate participation? Increasing database of newsletter participants? etc.…
A: Please refer to page 3 Award language and Page 20 Evaluation Criteria.?
Q#2. Can something more definitive be communicated as to the “budget”. I understand you are negotiating rates, but can you communicate more on the overarching budget and/or budget for the advertising piece on LinkedIn?
A: Total budget Not To Exceed (NTE) $50k.
Q#3. How big is your database of newsletter participants currently and is it broken out into individual job seekers v. companies/businesses?
A: We currently have 12,200 subscribers in the newsletter database. The list is not currently broken out by job seeker versus employer.
Q#4. Do you currently have live or outline community/county events aimed at your various audiences?
A: We have both and plan to continue as such.